Internet promotion of upcoming entertainment – the best way to keep your audience engaged?

Last week, I was rather critical in regards to the use of internet-based marketing as it is used as a constant method of contact. However, as a promotion source, the internet is a remarkably excellent medium to keep viewers/purchasers of film and television content engaged: The resolution to a season cliffhanger or upcoming new episode can be promoted through internet teasers and behind-the-scenes clips; media that would not otherwise be as cost-effective to air through a show’s syndication channels (assuming the show is not network-based), and would not reach as…

Read More