The latest phenomenon in the 5-minutes-of-fame department…

…are viral YouTube videos. Frankly, I believe the viral video of three years ago is no longer the viral video of today. There was a time when a YouTube video’s success was based entirely on YouTube’s user base cross-promoting the video via digital word-of-mouth – often so due to impressive content, such as Leokimvideo’s macabre parody of Thomas & Friends: “Mad Bomber” – currently at 3 million views (not including an older upload, since deleted). That is not to say community-discovered videos no longer go viral, but there has been…

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